Digital Marketing Strategist & Operator
I Solve Marketing Problems, Connect the Moving Pieces, and Take Ownership of Execution.
From websites and acquisition to CRM, content and automation, I work across the marketing stack to help businesses turn ideas into measurable growth.
Independent marketer. Systems thinker. Long-term growth partner.
THE PROBLEM
Hiring someone to do marketing is easy. Finding someone who can actually make it work? That's harder.
Businesses don't need more disconnected tasks, wasted budgets, or another person to manage. They need someone who understands the bigger picture and knows how to execute.
01
The Hiring Gamble
A promising resume doesn't always translate into the skills, judgment, and independence needed to deliver.
A great application doesn't always mean great execution.
But once the work begins, you discover they need constant direction, struggle to solve unfamiliar problems, or lack the skills to connect individual marketing tasks to business outcomes.
Instead of getting work off your plate, you've added another person to manage.
02
The Cheap Hire Cycle
The lowest hourly rate can become an expensive mistake.
You're trying to be smart with your budget so you hire based on affordability, hoping you've found someone who can handle everything.
But when the work requires constant correction, additional training, or repeated hiring, those savings quickly disappear.
You end up paying with something more valuable than money, your time.
03
The DIY Road
You become the strategist, marketer, troubleshooter, and project manager, while still running your business.
You built a business, not another job for yourself.
One day you're creating social media posts. The next you're figuring out Google Ads, fixing your website, troubleshooting automations, or watching SEO tutorials.
You're doing everything you can to keep marketing moving, but the work keeps pulling you away from running and growing your business.
And because you're spread thin, nothing gets the attention it deserves.
04
The Agency Trap
High retainers, multiple handoffs, and limited visibility can leave you disconnected from the actual work.You're paying for a marketing team, but still wondering who's accountable.
You outsource your marketing expecting expertise, clarity, and execution.
Instead, you may find yourself navigating account managers, generic reports, slow communication, and fragmented deliverables.
You're spending money, but you don't always know who's doing the work, how decisions are being made, or whether the activities are contributing to your goals.
Real businesses. Real challenges. Real value.
Every project begins with a different problem, a different set of constraints, and a different definition of success.
Here is a selection of businesses and projects I've supported, along with the work involved and the outcomes achieved.
FEATURED PROJECTS
Case Studies
INDEPENDENT COMPOUNDING PHARMACY
Building Two Revenue Engines That Supported a Pharmacy's 7-Figure Growth in Just 1 Year.
From no CRM or sales pipeline to a structured, revenue-generating operation. I helped a compounding Pharmacy build its B2B sales infrastructure from scratch, establish an outbound sales team, and turn social media engagement into a profitable B2C email marketing channel, supporting its growth into a seven-figure business in just 12 months.
WELLNESS CENTER | GYM - SAUNA - YOGA STUDIO
From Concept to Operations: Building a Fitness Business's Digital Foundation From the Ground Up.
Built a wellness center's digital foundation from scratch, developing its community-focused website in GoHighLevel and implementing GymMaster to establish the booking and membership management systems essential to its operations.
Also automated member onboarding to connect new sign-ups with the gym's online community.
PRIVATE PERSONAL TRAINER
From an Underperforming Website to Over 2X Client Acquisition and Revenue in Under a Year.
Rebuilt an underperforming website in WordPress, developed a consultation-booking funnel, and optimized local SEO and AI search visibility to support stronger client acquisition and business growth.
BEFORE
AFTER
What if you could work directly with someone who understands how websites, content, advertising, SEO, CRM, and automation fit together?
Someone who can look at a problem, figure out what needs to happen, learn what they don't already know, and follow through.
That's the way I approach my work.
Not just someone who knows the tools.
Someone who knows what to do with them.
A GROWTH PARTNER
Experience. Loyalty. Commitment.
WHAT I BRING TO THE TABLE
Multiple marketing disciplines. One connected approach.
I work across the digital marketing ecosystem, combining technical understanding, creative execution, and strategic thinking to support business objectives.
01. Digital Strategy & Growth
Connecting business goals with practical marketing plans, identifying opportunities, establishing priorities, and building clear paths from ideas to execution.
02. Paid Advertising
Planning, implementing, managing, and optimizing paid campaigns to improve visibility, generate demand, and reach the right audiences.
03. Websites, SEO & AI Visibility
Improving website structure, user experience, search visibility, and conversion pathways so websites become valuable business assets rather than static online brochures.
04. Content & Social Media
Creating and managing purposeful content that supports brand awareness, builds trust, and contributes to a larger marketing strategy.
05. Email Marketing & Automation
Developing communication workflows, email campaigns, and automated processes that help businesses engage audiences more consistently.
06. Analytics & Continuous Improvement
Turning marketing data into practical insights that inform decisions, identify opportunities, and guide ongoing improvement.
LESS HAND-HOLDING. MORE OWNERSHIP
More than a freelancer.
A growth-minded operator inside your business.
Every result you've seen here comes from hands-on experience working directly with businesses, understanding their challenges, and building the systems needed to move them forward.
I bring together strategy, technical execution, and marketing operations in one place. From websites and SEO to paid advertising, CRM, and automation, I connect the moving parts so you don't have to manage every detail.
Think of it as having a marketing department's capabilities, with one dedicated point of ownership.
TESTIMONIALS
Reviews
CD have been a trusted and valued member of our team, walking alongside us through countless projects, transitions, celebrations, and challenges. CD's reliability, dedication, kindness, and willingness to jump in wherever needed have helped shape our clinic in ways that are difficult to put into words.
We thank her for the professionalism, patience, friendship, and the care shown to us over these past six to seven years. CD have been an important part of our journey!
- Nichole Parfitt F-NTP,IHWC,CHC
Part of me wants to tell you it's been horrible working with CD, but that wouldn't be the truth. (I selfishly want to keep her on just my projects).
I work regularly with her and she is a great asset. I often give her minimal guidance and she does a great job of running with those tasks/projects and filling in the gaps. She is responsive and thorough.
As far as CD goes, she has been great. I love working with her.
- Timothy Smith, CEO-OnYourMarketing.co
I have worked with CD for over a year, and I can say that she over-delivers on value with digital marketing. She is thorough, organized, and still is able to be creative and flexible. I find her to be very responsive, even with a 12 hour time difference.
I highly recommend her abilities in the digital marketing space.
- Steven Raposelli, CEO, Performance Physical Therapy and Fitness
CD is one of the world's most adept content writers. I relied on her to help me advance my website blog and my better understand Medium and Linkedin as content distribution channels.
I wholeheartedly recommend CD as someone you can always count on for massive value.
- Rich UX, Rich + Niche
WHAT'S NEXT
Ready to work with an operator that actually supports growth?
Websites, SEO, paid media, CRM, and automation work best when they work together. If you're looking for someone who can connect the pieces, take ownership, and help move your business forward, let's talk.
About CD
I trained as a mechanical engineer, and I still approach problems like one. When I discovered “full-stack marketing,” it combined two things I’d always been drawn to: how systems work, and why people make the decisions they do.
I didn’t come from a marketing background, so I learned it the practical way, by doing the work. Over the years, I’ve partnered with pharmacies, clinics, gyms and service businesses, building their websites, CRMs, campaigns and automations from the ground up. The more I learn, the clearer it gets that marketing is never finished. It keeps evolving, and so do I.
Along the way, I learned that good marketing takes more than tools or creative ideas. It takes understanding the business, making clear decisions, solving the problems nobody planned for, and following through.
That’s where I do my best work: where strategy, technology, creativity and execution meet. Some of my client relationships have lasted over six years, because I’d rather grow with a business than finish a single project and move on.