Case Study 02
Independent Pharmacy
CRM Development · Sales Process Design · Outbound Team Setup · Lead Capture Integration · Marketing Automation
Two growth engines. One connected sales and marketing infrastructure.
This pharmacy operates across two distinct business models: business-to-business (B2B) and business-to-consumer (B2C).
Each model has its own audience, sales process, and customer journey. My role has been to help develop the marketing and sales infrastructure that supports both, using GoHighLevel (GHL) as the central CRM and automation platform.
From building sales pipelines and establishing outbound sales operations to connecting social media lead generation with revenue-producing email campaigns, the focus has been on creating structured, repeatable systems that support business growth.
The Challenge
On the B2B side, leads were managed in spreadsheets, with no centralized CRM, structured sales pipeline, or established outbound sales process.
On the B2C side, social media was generating interest, but there was no connected system to consistently capture leads, nurture relationships, and convert that interest into repeat revenue.
The challenge wasn't just generating more leads. It was building the systems to turn opportunities into customers and sustainable growth.
What I Built
B2B Sales Engine
B2B Sales Engine - Outbound Sales & CRMB2C Marketing Engine
B2C Marketing Engine - Lead Capture & NurturingThe Outcome
The biggest contribution was helping the business move beyond isolated marketing and sales activities toward more structured systems.
On the B2B side, that meant giving sales representatives the infrastructure and processes to manage opportunities and convert prospects.
On the B2C side, it meant turning social media engagement into an owned marketing audience that could be nurtured and monetized through email campaigns.
The project demonstrates my approach to growth: build the systems, connect the customer journey, and make the process repeatable.
Tech Stack: GoHighLevel (GHL) · ManyChat · CRM Automation · Sales Pipelines · Email Marketing